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In our latest podcast episode, we dive deep into the inner workings of StenTech with their Director of Finance, Ryan Hellmers, discussing leadership, growth, and market strategies. This conversation provided a wealth of insights into how StenTech has established itself as a market leader through strategic planning, innovation, and a strong operational framework.

Who is StenTech?

StenTech is the leading manufacturer of stencils, wave solder pallets, SMT carriers, and tooling supplies serving the SMT and EMS markets. With a strong emphasis on quality, innovation, and customer satisfaction, StenTech has earned a reputation for delivering high-performance solutions that meet the stringent demands of modern manufacturing processes. Their expertise in the field and commitment to technological advancements have positioned them as a key player in the industry.

Leadership & Communication Approach

Ryan outlined StenTech’s leadership approach, emphasizing the importance of a solid market presence and high-quality standards. He discussed how the company maintains a strong relationship with their private equity partner and works closely with the WhiteRock team as well. This collaborative leadership strategy ensures that StenTech remains at the forefront of the industry by continually innovating and adapting to market needs.

As a distributed team, StenTech team members go above and beyond to ensure that they stay connected and on the same page as colleagues regardless of location. Ryan shared that, “Collaborating and making sure that everyone’s voices are heard and that the overall goal and strategy is still aligned really is important for us.” By leveraging the right software tools and regularly scheduled meetings, StenTech’s team prioritizes their internal collaboration efforts.

Navigating Challenges

Ryan discussed one of StenTech’s biggest challenges: the miniaturization of electronics. As components become smaller and tolerances tighter, StenTech must continually innovate and lead with their product and design capabilities to meet the evolving needs of contract manufacturers and OEMs. Ryan highlights significant investments in stencil coding technology, frame technology, and process efficiency improvements to maintain quick turnaround times. This commitment to excellence and reliability no doubt contributes greatly to StenTech’s position as a market leader.

Role of Technology

Technology plays a crucial role in StenTech’s operations and growth. Ryan discussed how advancements in stencil coding and frame technology have enabled the company to meet the evolving demands of the electronics industry. By investing in cutting-edge technologies and optimizing internal processes, StenTech can offer innovative solutions. This focus on technological innovation is key to StenTech’s ability to lead the market and deliver exceptional value to their customers.

They have also focused on leveraging commercial technology platforms such as Salesforce, Microsoft Teams, and Power BI, which sit at the center of their operations. These systems have facilitated better collaboration and optimized business decisions by relying on data rather than intuition. Implementing these systems has helped StenTech manage change effectively. Ryan emphasized that these technologies provide confidence in decision-making and elevate their operational capabilities.

Partner Contribution

WhiteRock has had the privilege of contributing to StenTech’s growth and operational excellence. In regard to our partnership, Ryan shared, “WhiteRock has really taken the time to listen and think through our processes from a business lens and throughout the design of our CRM system and the implementation of our CRM system.” The partnership with WhiteRock has enabled StenTech to access valuable resources and insights, facilitating strategic decision-making and fostering innovation. 

Strategy and Vision for the Future

Ryan elaborated on StenTech’s market strategy, explaining how the company uses data-driven insights to make informed decisions, ensuring they remain agile and responsive to changing market dynamics. This proactive approach has enabled StenTech to identify and capitalize on new opportunities, driving sustained growth.

When looking to the future, the StenTech team is very excited about several opportunities in particular, including their new coding, StenTech BluePrint, which allows manufacturers to run many more prints with their stencils with increased efficiency. This eliminates the need for frequent replacement of stencils and extends the lifespan of the stencil. This will decrease the need for maintenance and replacement costs while dramatically enhancing overall performance. StenTech BluePrint will be rolling out over the course of this year. 

Some of StenTech’s Accomplishments

Throughout the discussion, Ryan highlights several of StenTech’s key accomplishments that demonstrate the organization’s strength and innovation. In July 2023, StenTech successfully acquired Photo Etch, showcasing their robust operational capabilities. The launch of their new BluePrint coding product, a market differentiator, was another significant milestone. Internally, improvements in operational visibility through Salesforce and Power BI have provided greater insights and reassurance to both the team and their private equity partners.

Future-Ready & Positioned for Success

StenTech’s journey is a testament to the power of strategic leadership, innovation, and collaboration. Through the insights shared by Ryan Hellmers, it is clear that StenTech’s commitment to excellence, technological advancement, and market adaptability has solidified their position as a leader in the industry. Their proactive approach to navigating challenges, such as the miniaturization of electronics, and their strategic investments in technologies showcase their dedication to meeting and exceeding market demands.

StenTech is well-positioned for continued success and market leadership. Their focus on quality, reliability, and customer satisfaction ensures that they will remain a key player in the industry, driving innovation and setting new standards for performance and efficiency.

WhiteRock’s Trailside Talk podcast program shines a light on organizations that are leveraging Salesforce in powerful ways to better serve their customers.